The Artificial Intelligence Show · Thursday, September 17, 2026
David's Bridal is undergoing a significant transformation by leveraging AI to move beyond just selling dresses and into a comprehensive wedding planning platform. The company is expanding its 'Pearl' system into 'Pearl Planner,' an AI-powered experience designed to help couples manage the complexities of wedding planning.
“So, founded back in 1950, David's Bridal is best known for wedding attire. But today, its business also spans wedding planning, digital commerce, loyalty and services for wedding vendors.”
“Now, Alina and Mike are here because David's is working to turn a company built around the dress into a platform supporting the broader wedding journey. That's a transformation it calls AI to Algorithm, that we're going to talk about quite a bit.”
“So, Pearl can actually turn a couple's date, budget, and preferences into a personalized plan that evolves with them. And it moves far beyond chat by helping couples do everything from manage timelines, budgets, decisions, and vendor needs throughout the planning process.”