The Talk Show With John Gruber · Wednesday, July 1, 2026
John Gruber and John Moltz discuss Apple's recent price increases across several products, including the Apple TV 4K and MacBook Air. They speculate that these increases are driven by the high demand for components in AI data centers, leading to increased costs for memory and storage. Moltz further suggests that the Apple TV 4K price hike might be a precursor to new hardware releases, setting a higher baseline price.
“And the price, but it's only 100 bucks. It's only what is that 16 to 20%? It's in line with the others, but it's no longer so charmingly inexpensive, right?”
“And they've already had to raise the price.”
“But the money to buy the data centers and the computers that go in them, which are more RAM hungry than any other computer anybody's buying for anything else and I guess to some extent needs massive amounts of SSD storage too.”