Prof G Markets · Wednesday, September 16, 2026
Ed Zitron asserts that the AI industry's marketing strategy over the past three years has focused on creating a disconnect between the product's capabilities and reality. He suggests this, combined with media deference to wealth and credentials, has fueled a narrative where AI's potential dangers are exaggerated without sufficient evidence or clear solutions. Zitron believes this has created a self-inflicted problem for AI labs, as they now face pressure to address these fears they've amplified.
“It's a bunch of very selfish people, all with their own agendas that have said they like AI, but none of this is to do with AI.”
“This is all the result of how the AI industry has marketed itself for the last three years. It's all about distancing what the product can do from reality.”
“And modern journalism has failed. You yourself have made the point that we have this cult-like worship of the wealthy, and especially of credentialism.”