WSJ Tech News Briefing · Tuesday, September 15, 2026
Steve Ray, a senior partner at McKinsey, emphasizes that AI is a tool, not a solution for fundamental business problems. He states that the best AI cannot compensate for a broken business model or a value proposition that doesn't resonate with customers, stressing the importance of organizational culture and talent.
“The best AI in the world is not going to fix a broken business model or a value proposition that's not resonating with the customer base.”
“He believes a common mistake inside the C-suite is to view technology as the driver of growth, rather than a tool to help execute and enhance sound business strategy.”
“The culture part, how you operate, the capabilities of the organization, the talent structure is actually harder and more important than the technology quotient.”