The a16z Show · Tuesday, September 15, 2026
Ruby Justice introduces the concept of 'para content,' which is content about content, arguing that we are often submerged in it. She explains how discussions around a trend can become larger than the trend itself, potentially taking on a life of its own without real-world impact.
“There was recently a study that did blind tests on people with oral rings and gave them the wrong number. They reported having a worse day instead of the actual true number being correct.”
“In the Age of Para Content, I sort of present to reduce this idea of para content, which is content about content.”
“And what's interesting about para content is that it can actually take a life of its own without actually having any material impact on the real world.”