Bloomberg Surveillance · Wednesday, July 1, 2026
Ashwani Gupta reaffirms Nissan's commitment to building cars in the US, despite tariffs on vehicles produced in Mexico. With 60% of its product mix now built domestically, Nissan aims to absorb or mitigate the impact of tariffs through aggressive cost reduction programs, particularly on vehicles made in Mexico, to maintain competitiveness and affordability.
“No, we will continue the strategy that we have said in the US, which is building cars in the US. We have two very large manufacturing sites, one in Spyrna, Tennessee, the other kind of Mississippi, and we will continue doing that.”
“So we have a very aggressive cost reduction program which we started a year ago and I took over the company, and we are focusing a lot on the products that are built in Mexico because they are cost competitive. But it's true they are currently tireth twenty five percent, which is it is making part of the lineup that we're being in for Mexico difficult to sell.”