Eye on A.I. · Monday, September 14, 2026
G2's business model focuses on providing marketing services, including platform access for profile claiming and review management. They also offer buyer intent data and advertising opportunities for software brands during the crucial evaluation stage of the buyer journey.
“So G2's business model is we provide a variety of marketing services.”
“We offer buyer intent data, not only like who's looking at your products and services, so that that data intelligence now available via MCP.”
“And then finally, um, advertising. So we sell media opportunities, uh, for software brands to extend their reach in this evaluation stage of the buyer journey.”