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Eye on A.I. · Monday, September 14, 2026

G2 Acquires Gartner Digital Markets Brands

G2 has acquired Gartner Digital Markets, which includes the brands Capterra, Software Advice, and Get App. This acquisition was completed in February 2026, expanding G2's reach in software reviews and buyer intelligence.

companyG2companyGartner Digital MarketscompanyCapterracompanySoftware AdvicecompanyGet App

The tape

2 quotes
“We've added a little bit with the acquisition of Gartner Digital Markets, which involved the brands, uh, Capterra, Software Advice, and Get App.”
“No, we just made an acquisition of three of their properties, which were rolled up into, into a property called Gartner Digital Markets, and we completed the acquisition February of 2026.”
Heard on Eye on A.I. — “The Hidden Algorithm That Decides Which Software AI Will Recommend | Tim Sanders, G2”, published Monday, September 14, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.06
G2 Acquires Gartner Digital Markets Brands — Heardvine