Eye on A.I. · Monday, September 14, 2026
Approximately half of all B2B software buyers now use AI models to discover and recommend software, a significant shift from traditional keyword searches on platforms like Google. This trend is driven by the increasing capability of AI models like ChatGPT and Gemini to validate software recommendations.
“I think most people, I certainly have, has switched to asking one of the AI models before they go any further.”
“And you do that instead of going to Google and using keywords.”
“You represent at least half the market according to our latest research. Like half of all B2B software buyers do it exactly how you do it, Craig.”