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Behind the Craft · Sunday, September 13, 2026

PM Role Evolution: Engineers Empowered, Customer Focus Increases

A conversation with a PM on the Codex team reveals that engineers are now empowered to build their own features and are also encouraged to speak with customers. This shift means PMs spend more time managing the influx of ideas and customer requests that engineers are now equipped to pursue.

companyCodex

The tape

2 quotes
“Yeah, I was talking to a PM on the Codex team and he said, you know, D, these days engineers are empowered to just build your own features and asked to talk to customers too.”
“So yeah, he spends a lot of time with the enterprise folks just like understanding what they want. And just trying to manage all the stuff that the engineering actually wants to ship is like, it's like so much more stuff shipping now, right? Because it's like so much easier to build.”
Heard on Behind the Craft — “Stop Building AI Agents. Build AI Employees Instead (Live Demo) | Pedro Franceschi”, published Sunday, September 13, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.05
PM Role Evolution: Engineers Empowered, Customer Focus Increases — Heardvine