Behind the Craft · Sunday, September 13, 2026
Pedro Franceschi highlights that in an era where building features is increasingly easy due to AI, the ability to discern what truly matters is more critical than ever. He advocates for minimizing the surface area of development, focusing deeply on solving one problem exceptionally well, rather than attempting to do many things superficially.
“And and I think it's funny because I I I actually think because it's too easy to build things, having the discernment on what matters, I think is more important than ever.”
“And and I think a lot of what we, we we push on the teams is is just this idea of like, what is a true lever to make this thing move, uh, and actually deliver value in a unique way.”
“And let's go do this one thing. Even though we could do five or ten, uh, we really believe in this idea of like minimizing the surface area, going really deep and solving one thing really well, uh, and then sort of building around that.”