Bloomberg Surveillance · Wednesday, August 26, 2026
Sports team owners view themselves as caretakers of community assets and have an obligation to make events accessible. Mark Heimb emphasizes finding ways to ensure affordability, acknowledging it's good business and a responsibility. However, the highly liquid secondary market for tickets, as seen at the U.S. Open, makes it difficult to regulate pricing and ensure tickets reach intended community members at lower prices, as sellers can easily re-list them at higher market rates.
“Look, I view our ownership in these teams as caretakers for community assets. You really these teams or these events means so much to so many people. I think you have a real obligation to finding ways to making them accessible for everyone in your community.”
“And I think that there is a business part of it, that it's good business. But far beyond that, it really is part of your responsibility as the owner. is to make sure that people can attend these events.”
“The challenge, and this is what happened at the U.S. Open, is with an incredibly liquid and easily transferable secondary market, if you sell tickets cheap to someone, it's very hard to regulate them not putting them back on the market and getting the market price.”