The AI Daily Brief · Sunday, September 13, 2026
AI tools like GPT-6 Astra can be used to create engaging marketing experiences, such as games that help prospects discover the relevance of a service or allow users to express their tastes. For example, a game could simulate managing a project across sales, product, and support teams to highlight coordination challenges.
“In another type of game, play could help someone discover why a problem matters to them.”
“The prospect makes choices and encounters the resulting confusion. The experience can give them language for a problem they recognize from work.”
“In an instance, play can let people express who they are. Think about a "make this awkward apartment work" challenge.”