The AI Daily Brief · Sunday, September 13, 2026
AI, particularly models like GPT-6 Astra, is opening up new avenues for interactive marketing through game creation. Instead of passive content, brands can now invite users to explore worlds, take on roles, and solve challenges, developing a deeper relationship with the product.
“AI creates a whole new opportunity around interaction and interactivity. Some of the most exciting first experiments that people did with Astra were to create games or to rebuild games that already existed.”
“You could invite a person to explore a world, take on a role, make something, attempt a challenge. Their relationship to the brand or the product develops through what they do in that situation.”
“Creating a game implicates the agency of the audience.”