This Week in Startups · Wednesday, August 26, 2026
Keith Peris, founder of Lifefield, discussed his AI-powered CRM system designed to automate clerical tasks, reduce follow-up time, and improve sales forecasting. The system integrates with emails, calendars, and Slack messages to provide customer insights and uncover new opportunities.
“The first thing is your team won't have any CRM admin to do. They don't even have to log in if they don't want. It'll update itself. They'll have to occasionally approve some updates. So all of the, the clerical work is gone.”
“Second, it's going to do work for your team on their behalf. So they're going to spend way less time doing follow-ups, outbound prospecting, account health scores. Lifefield will do all of that for them.”
“And then third for you as CEO, um, it'll help you better forecast. Because now your forecasts are based off of sort of real unstructured customer truth, not just pipeline numbers.”