The Artificial Intelligence Show · Thursday, August 27, 2026
John Dick of HubSpot believes AI offers new solutions to long-standing go-to-market challenges like building demand and winning deals. He highlights how AI can potentially break constraints such as the limited time sales reps spend on customer interaction by automating administrative and research tasks.
“Go to market problems haven't really changed that much over the last like century. It's basically like, how do I build demand? How do I win deals and how do I create happy loyal customers who retain or spend more with me?”
“I think what's really interesting about AI is it it creates new solutions.”
“And so that's a constraint, right? Is all this work. And for the first time with AI, I was like, wow, maybe we could break that constraint.”