The Artificial Intelligence Show · Thursday, August 27, 2026
HubSpot initiated its AI transformation by focusing on employee AI fluency, driven by leadership involvement and open sharing. CEO Yardi's demonstration of using AI for daily tasks encouraged adoption across the company, fostering a culture of learning and experimentation.
“It needs to come from the top. This needs to be something that the CEO cares deeply about, talks about, everybody in leadership cares about and talks about, um, and, you know, actually does.”
“Like, you know, one of the more impactful things that drove AI fluency, um, at Hubspot was that, um, you know, our CEO shared a video of how she, um, essentially used AI to do certain tasks in her day. And people were like, oh, wow, like if Yardi's doing it, like I should try it, you know?”
“And so, um, you've got to create this culture where it's like, totally okay for everybody to share. Like, we did it through, um, you know, shared Slack channels and, um, you know, people could post wins, examples, whatever, um, and really inspired people.”