The Rational Reminder Podcast · Thursday, August 27, 2026
David Booth recounted the rigorous academic approach of Eugene Fama and his colleague John French, who, after finding persuasive data, would actively try to disprove their own findings. This thoroughness ensures the reliability of their published research.
“In fact, what Fama and French do, and French being his longtime colleague, is once the data they think is persuasive, then they go back and try to prove them wrong.”
“By the time they sign off on a paper, you know, you don't have to worry if there's a typo in there or they didn't run the test properly.”