Traveling Through with David Prior · Thursday, August 27, 2026
JJ Martin suggests that an aversion to wearing color often stems from a difficulty with being seen. She connects her brand's emphasis on color and maximalism to a broader mission of 'raising your vibration' and helping individuals connect with and express their own radiance.
“This comes up so often that people who have an aversion to color worn on themselves typically have a difficult relationship with being seen from the outside world. They don't really want to stand out.”
“When you're wearing a lot of color, when you're wearing a lot of print, people will notice, people will look at you, people will point. And I think what's been amazing about this company in this journey is that, yes, it's about maximalism and color and pattern, but it's truly about this mission that I call raise your Vibration, and really that's about your radiance, like allowing you to be in touch with your radiance, feel your radiance, and show it to the world.”