The a16z Show · Tuesday, July 7, 2026
The most fundamental aspect of software stickiness is continuous customer usage and revenue generation. The reasons for this stickiness can vary across departments within a company, from compliance to administration to end-user muscle memory.
“And, and, you know, I mean, I think, like, what makes something sticky is, is you collecting money from a customer.”
“And it's really, really hard for them to stop sending you money. And it's really hard for them to figure out what to do if they stop sending you money.”
“And the stickiest software is software that's getting used somewhere.”