The a16z Show · Tuesday, July 7, 2026
Software stickiness has historically been attributed to human interaction patterns, including muscle memory and ingrained processes, as well as broader ecosystem dependencies. Companies like Salesforce benefit from this stickiness as sales reps, finance departments, and marketing teams all rely on their output.
“Yeah, I'd say there are many things that made software sticky. But a lot of it had to do with the fact that it was built around, like, the way a human interacts, right?”
“So a CRM, maybe it's sticky because, you know, a sales rep needs to go in and out of it all the time. They're used to interacting with Salesforce.”
“And maybe, you know, there was one or two others in the market.”