WSJ Tech News Briefing · Tuesday, September 8, 2026
Meta has unveiled a new personal AI agent named Muse, accessible through its own app, designed to help mainstream consumers with daily tasks like online shopping and email management. The company aims to monetize its AI investments, projecting $130 billion this year, by offering Muse with tiered subscription options.
“Meta has announced a new personal AI agent called Muse. The chatbot will be accessible via its own dedicated app, and it's aimed at encouraging mainstream consumers to adopt AI agents for daily tasks, like buying goods online and responding to emails.”
“Muse is free for basic needs, with power user subscriptions available at $20 and $100 per month.”