Odd Lots · Friday, July 3, 2026
Aldi is experiencing a notable increase in protein sales, a trend potentially influenced by the growing popularity of GLP-1 medications and a broader consumer focus on protein. Scott Patton noted that this surge extends beyond traditional meat products to include items like protein bagels, popcorn, and sparkling water, indicating a widespread demand for protein-fortified foods.
“So glp ones. We worked with some of our partners probably eighteen months ago and I think it was roughly five percent of the population and that time was on glp ones. We'd have to check that, but they also said, when this goes to pill form, which is happening right now, we're going to see that adoption rate go up.”
“So as glp ones are coming into pill form, of course we're seeing more protein sales. What's interesting is if you talk to the meat team and the meat growers out there, they would say, we're the original protein, and of course we're selling more of that. But we're seeing is protein really go throughout the store? Protein bagels? Oh yeah, are you talking about protein popcorn? Which there's going to be a point when it comes to far we're rolling out of protein sparkling water.”
“So our data points would say it's actually quite taste when you take a protein sparkling water. Anything with protein right now is accelerating. I think there'll be a pullback at some point.”