How to Money · Friday, August 28, 2026
The convenience of online shopping has evolved into an 'infinite scroll' experience, characterized by constant deals and advertisements that create a frustrating and potentially addictive cycle. Unlike in-person shopping, online platforms continuously push products, making it difficult to comparison shop effectively and leading to decision fatigue.
“Basically you get a little bit shopping all the time. Oh yeah. And so like you get sucked into this like endless vortex of you click this and then you get pulled over here and then you see a 40% off that you click through, but then it's not the color you want. And actually there's only like one singular pair of shoes. That's, one size, one color. But then you're on that site, and then you're clicking there. I 100% agree with essentially what I would call the infinite scroll shopping equivalent, right? Like there is always a new potential deal that's out there, as opposed to a finite number of goods. that you are limited to. That's the difference between in-person shopping versus online shopping.”
“Yes, you have the ability to get the best deal possible, but there's always the, oh, there's like the addictive slot machine behavior. Oh, maybe if I click one more and dive a little bit deeper, a little bit deeper, I might be able to find an even better deal. That's the part of shopping today that totally sucks.”
“There are all these ways that shopping has actually become much more difficult and frustrating in the era of online, everything online and social media fed that it seemed like things would become more clear, more simple. easier to price compare, and the opposite has become true. And I think we're all at this point frustrated with how shopping takes place in 2026. And it makes me think about, you know, at the beginning of the episode, talking about how I use slick deals. I just need to kick back to the curb.”