Marketplace Tech · Friday, August 28, 2026
As Nvidia plans to continue raising prices on its AI chips, companies are exploring custom AI chip development to reduce costs. While Nvidia holds a significant first-mover and technological advantage, the high expense of their 'Ferrari of AI chips' is driving competitors like Google and Amazon to develop their own, a process that has taken years. Newer players face even greater challenges in this area.
“And Nvidia even said this quarter that it's planning to continue to raise prices on its new chips.”
“And so I think a lot of these companies are saying we don't want to spend as much money on Nvidia chips, they are very expensive, they are very advanced.”
“And a lot of these efforts have taken years to get off the ground.”