Money Rehab with Nicole Lapin · Monday, September 7, 2026
Jim Kwik shared a counter-intuitive approach to motivation, suggesting that taking action, even small steps, leads to dopamine release and creates momentum. This contrasts with the common belief that motivation must precede action. He stated that you don't need to be motivated to take action; rather, action can generate motivation.
“Right, I think there's a misnomer where people feel like I have to be motivated to take action. No, you take a little bit of action and you get the dopamine, which is the reward, and encourages you to create more action, which creates momentum.”