Planet Money · Friday, August 28, 2026
The podcast explores the trend of "Honey Crisp-ification" in the produce aisle, focusing on a new grape tomato called the Scarlet Sunrise developed at Rutgers University. The hosts aim to understand the market forces and consumer desires driving this trend.
“You you can't put me ahead of Bruce, but I'll take tied with John Bon Jovi. That's fair.”
“We will discuss. Because Dan is here to help get to the bottom of this trend that he and I have been calling like the Honey Crispification of seemingly the entire produce aisle.”
“Plus, can two Rutgers farmers convince Dan Pashman to fall in love with a new and interesting looking little grape tomato?”