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Planet Money · Friday, August 28, 2026

New Jersey Tomatoes: A History of Innovation

Dan Pashman and Kenny Malone discuss the historical significance of New Jersey tomatoes. Nearly a century ago, a scientist at Rutgers, in collaboration with Campbell Soup Company, developed a new variety of tomato that became dominant for decades.

personDan PashmanpersonKenny MalonecompanyCampbell Soup Company

The tape

2 quotes
See, Kenny, look how beautiful New Jersey is. It's very nice.
Dan Pashman
For like a couple decades, if you were eating a tomato, you were very likely eating a descendant of the plump red, platonic ideal of a tomato that the Rutgers scientists had helped to perfect.
Kenny Malone
Heard on Planet Money — “Branded fruit: How produce got “Honeycrisp-ified", published Friday, August 28, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.05