Excess Returns · Sunday, September 6, 2026
A significant portion of Gen Z investors, 26%, view sports betting as a deliberate and ongoing part of their long-term financial strategy. This is according to a Betterment survey, which also found that 52% of Gen Z investors redirected money from traditional investing towards sports betting in the past year. These findings align with anecdotal evidence from financial planners.
“So for reals, Cameron, I want you to comment on this after, but there's a Betterment survey that I saw that it was 26% of Gen Z investors view sports betting as a deliberate ongoing part of their long-term financial strategy.”
“That 26%. And then CNBC, 52% of Gen Z investors surveyed had redirected money from investing towards sports betting during the preceding year.”
“These check out anecdotally with my experience and it's been very interesting watching these fold into conversations. How are you guys talking about it, Cameron?”