Bloomberg Surveillance · Sunday, August 30, 2026
A notable gap exists between what financial advisors believe they discuss with clients regarding protection and what clients actually report. While 62% of advisors think they cover protection, only 27% of clients confirm having these conversations, according to an Alliance for Lifetime Income PRIP study.
“So I think that for better or for worse, a lot of times when we're talking about portfolios and financial advising, we're not focusing on households. We're focusing on individuals and perceptions of what matters really differ across men and women. I think women are much more interested in things like protection.”
“But if you look at surveys out there, there's these huge gaps that exist in terms of what advisors think they're doing for their clients and what people actually report. According to an Alliance for Lifetime Income PRIP study, 62% of advisors think they're talking about protection with their clients. Only 27% do.”