Bloomberg Surveillance · Sunday, August 30, 2026
Research indicates that over $100 trillion is set to be transferred across generations in the next 25 years. However, a significant challenge for financial advisors is that only about 19% of heirs plan to retain their parents' financial advisor, according to a Cerulli report.
“According to a Cerulli report, over $100 trillion that's estimated to be transferred to generations in the next 25 years.”
“So, I mean, we're talking about just this tremendous opportunity and this risk. Because if you look at people when they're asked, like, are you going to stick with your parent's advisor? Only about 19-ish percent say they're going to stay with their advisor going forward.”