Thoughtful Money with Adam Taggart · Sunday, August 30, 2026
Adam Taggart delves into behavioral economics, explaining that while money is quantifiable, human decisions around it are often irrational due to our nature. He illustrates this with a capuchin monkey experiment, showing that a sense of injustice, like receiving a cucumber while another monkey gets a grape, triggers anger and resentment, reflecting societal feelings of unfair treatment.
“But what's funny is there's a great, uh, there's a great, uh, field of study out there called behavioral economics.”
“And behavioral economics basically says, yes, while money itself is inherently quantifiable, we make very irrational decisions around it because we are human animals, right?”
“And I think what the reason why I mentioned this is just to show that the sense of justice and injustice is hardwired.”
“And if we feel that we are being taken advantage of, that we are somehow being unfairly treated or victimized by a group of people or a society, we get really angry, right?”