Bloomberg Surveillance · Saturday, September 5, 2026
Younger generations are showing an increasing interest in investing, motivated by the desire to benefit from compounding interest and gain an early start. Parents are encouraging this trend, partly due to their own experiences of starting investing later in life.
“Yeah, so the teens are excited to get into it. They're very excited to get invested. They're very excited to do the research. They're excited to see the gains as well, of course.”
“So it's really trying to get the time, behind the time. Like the time is what they want to get on. Parents feel like they didn't have the time as well.”
“So they're trying to get that compounding interest to grow and make sure their kids have the best head start that they can.”