Bloomberg Surveillance · Saturday, September 5, 2026
The fast fashion industry is facing increased competition, with brands like Zara and H&M adapting, while newer private companies are also opening stores. Despite the challenges, Shein's IPO timing is questioned, suggesting a possible shift in the peak growth period for such models.
“Well, also, I think you have competition. You look what Zara and Zara's done so well. H & M is trying to get its groove back.”
“And there are privately held companies like Addicted, E-D-I-K-T-E-D. They have one here in the old Scrivener's Bookstore on Fifth Avenue near Saks on 49th Street that just opened.”
“We're seeing a ton of traffic.”