Bloomberg Surveillance · Friday, September 4, 2026
The development of sports venues and mixed-use real estate surrounding them is a rapidly expanding global industry, valued at $1 trillion. This growth is driven by the increasing demand for unique experiences in an 'experiential economy,' where the value of unique experiences has risen dramatically. Developers are focusing on creating integrated ecosystems around venues, including retail and hospitality, to drive foot traffic and attract further investment.
“This is a $1 trillion global industry.”
“We're entering an experiential economy.”
“If you look at The cost of unique experience, it's up 1,000% over the last five years.”