The Vergecast · Friday, September 4, 2026
Hayden Field noted that OpenAI is heavily promoting its new Astra model for enterprise use, particularly in professional work, software engineering, and cybersecurity. This push for revenue is seen as a strategic move ahead of a potential IPO or in light of the Apple lawsuit.
“And they really harkened on the computer and browser use thing. They kept saying like, it's not embarrassing anymore.”
“So, it was interesting to see how much they're trying to, you know, really double down on this enterprise, uh, push, which makes sense because they're about to enter IPO time or, you know, depending on how the Apple lawsuit shakes out, I guess.”
“But they're really being pressured to drive more revenue than ever before.”
“So, you know, enterprise and coding are the two biggest drivers there. They're going to try to lean into.”