The Journal. · Wednesday, September 2, 2026
In response to changing consumer demands, companies like Conagra and Nestle are beginning to label their products as 'GLP-1 friendly.' This strategy aims to capture the attention of health-conscious shoppers seeking specific attributes like high protein and fiber.
“And so they're looking to grab folks attention and one strategy that some companies have made, I'm thinking of Conagra Nestle, is to have GLP-1 friendly badges on them.”
“So you can sort of scan these boxes and see explicitly GLP-1 friendly.”
“But their other products to say, you know, or have huge callouts that this has, you know, 40 grams of protein in it or is high in fiber.”