The Journal. · Wednesday, September 2, 2026
The food industry is facing a significant shift due to the rise of GLP-1 weight loss drugs, which alter how consumers experience hunger, fullness, and even taste. Companies like Conagra are redesigning products to appeal to users of these drugs, who are less inclined towards traditional high-craving foods.
“And so it's about creating products that will woo and, you know, win over these GLP-1 consumers who don't feel hungry for the foods that these companies make.”
“How do you deliver satisfaction and satiation to consumers who don't experience hunger and fullness like an average person might?”
“One study by PWC sort of points out that GLP-1 users are most likely to turn away from foods like salty snacks and and baked goods.”