Bloomberg Surveillance · Thursday, September 3, 2026
David Bonson posits that if AI does not help companies like Procter & Gamble or Walmart, then AI could be "one of the biggest busts in human history." He believes AI must drive efficiency and productivity for these companies to improve their earnings, similar to how the internet did.
“I want to say something that might sound alarming to some people, but if AI does not help companies like Procter & Gamble, Walmart, Coca-Cola, then AI is going to be one of the biggest busts in human history. It has to, at some point, be helping companies that don't make the chips for AI.”
“Look, I think that the AI story with regular companies you don't think of as AI-oriented is like the Internet, something that has to drive efficiency and productivity. If it does, it makes the earnings of our companies better. If it doesn't, AI's got problems.”