WSJ Tech News Briefing · Thursday, September 3, 2026
Ford has set an ambitious target to sell 100,000 F-150 Lightning electric trucks in the U.S. during its initial year of production. The truck is expected to launch next year with a starting price around $30,000. This sales goal is considered significant, as only Tesla has achieved such volumes for a single EV model in the U.S.
“And Ford is setting a lofty goal for its new electric truck.”
“Sell 100,000 of them in the US during its first year of production.”
“People familiar with the matter say the upcoming Ford F-150 Lightning will go on sale next year with a starting price tag of about $30,000.”
“Tesla is the only company to sell that many units of a single EV model in the US in a year.”