Decoder with Nilay Patel · Thursday, September 3, 2026
Sonos CEO Tom Conrad admitted that the company made mistakes during its 2024 app redesign, which he described as a 'moment of true crisis' that caused the system to stop working. He believes the company has now moved past that difficult period.
“That led eventually to what I think is a moment of true crisis, right? The app launch that was kind of a disaster, the system stopped working.”
“As you know, we made a bunch of mistakes. And and in that, um, I'm I'm really proud of the fact that I think we're well beyond that chapter now.”
“But we could have been much more thoughtful about how we qualified that product launch.”