Bankless · Thursday, September 3, 2026
Adam introduces Flair, a component of FWA designed for launching new NFTs. Flair aims to solve issues artists face, such as the inability to back NFTs with ETH or manage distribution. It allows artists to propose NFT collections, which collectors can then back with ETH, leading to a more equitable and less cash-grab-oriented launch process.
“Flair launches our net new NFTs that are launched through the platform. We saw it first with Jack Butcher launched a collection called Rappers. And so it was 80 NFTs, we backed them with 0.01. It was super low. And basically launching NFT collections through the protocol.”
“And the reason I think this is interesting is kind of what I said with the, I think it was the Azuki example. Like if you get a common rapper, you're still happy. You're like, oh my God, I finally got the collection that I wanted. Yeah. And so we're hoping that this helps distribution as well.”
“And so first you have to back it. You have to back it by ETH. And a lot of artists can't do that. Or they're like, I kind of want to just release art. I don't want to have to put up ETH as well. And then also just, distribution in general, I think is like we saw in 2021, a lot of these gas wars, a lot of these, like, how do I get these NFTs, not only in collectors hands, but also in like a fair public distribution.”