The AI Daily Brief · Tuesday, September 1, 2026
OpenAI has achieved a $1 billion revenue run rate for its advertising business, just 200 days after testing ads on free ChatGPT accounts. The company is expanding its advertising features for conversion tracking and self-service ad buying across more countries, though this falls short of its ambitious projections for the year.
“Open AI began testing ads on free chat GPT accounts in February, and after a rocky start, the business seems to be scaling up.”
“Ads are now being shown across more than 40 countries, and the revenue milestone was reached in just 200 days.”
“Open AI had projected $2.4 billion in advertising revenue this year, growing to more than $100 billion to become their largest revenue stream by the end of the decade.”