Equity · Wednesday, September 2, 2026
Max Biro highlighted the issue of AI-generated reviews on platforms like Amazon and Yelp, noting that they incentivize high volumes of content, often making it difficult for consumers to trust genuine feedback. He specifically mentioned seeing AI-generated reviews on Amazon's front page.
“So I often see, I feel like every time I'm on Amazon, I scroll into the reviews, I see at least one AI generated review on the front page, which is shocking to me.”
“I'm almost certain that they're taking action on this now and trying to make sure that people don't get Yelp elite just by posting AI reviews, but we also see it on Amazon just because there is such a, uh, really strong incentive to have high volume of reviews and high quality, helpful reviews.”