Tech Brew Ride Home · Wednesday, September 2, 2026
A US federal judge has ruled that Google will not be forced to sell its ad exchange but must publicly disclose the auction logic that determines which advertisements are displayed. This decision follows a previous ruling that found Google illegally monopolized two advertising technology markets.
“A US federal judge has ruled that Google does not have to sell off its ad exchange and instead must make public the auction logic that decides which advertisements will show on a website.”
“US District Judge Leonie Brinkema's decision allows Google to avoid a forced sale after an April 2025 ruling that the company illegally monopolized two advertising technologies markets.”
“Google's ad tech stack sits between publishers selling display space and advertisers bidding on it, giving the company a powerful position in how prices are set and which ads appear.”