The AI Daily Brief · Monday, August 31, 2026
OpenAI has significantly reduced prices for its GPT-4 Turbo and Terra models via API, leading to a substantial increase in usage on platforms like Open Router. This move is seen as a strategic effort to boost adoption and compete on efficiency, with nearly a third of new users reportedly continuing to use OpenAI's models even after discounts expired.
“They cut prices on GPT-4 Turbo by 80% and the larger Terra version by 20% through the API.”
“Whatever the motivation and the ultimate goal, Open Router is reporting a massive boost in usage for Open AI's models.”
“What's more, while the discounts on Terra and Luna expired on August 14th, Open Router reports that users stuck around, with nearly a third of them continuing with Open AI's models at full price.”