WSJ Tech News Briefing · Tuesday, September 1, 2026
John Turness has officially become the CEO of Apple, succeeding Tim Cook after a 15-year tenure. Turness faces the challenge of positioning Apple ahead of the next technological shift, particularly in AI, where the company has lagged behind rivals like OpenAI.
“John Turness is officially stepping into the role of CEO at the world's second largest company.”
“Tim Cook is closing out a 15-year run at the helm in which Apple grew to nearly $5 trillion in market value and annual iPhone sales more than tripled.”
“Getting Apple back out in front of the next big technological shift.”
“The company has fallen behind rivals in AI, leaving it vulnerable as companies like Open AI develop a new generation of AI-first devices.”