ChooseFI · Monday, July 27, 2026
Dr. Jasper Lee explains that money is not a neutral topic because it is deeply intertwined with fundamental psychological needs and concepts. Discussions about money often invoke feelings related to security, social status, control, and self-worth, making them emotionally charged.
“Money is not an neutral topic by any stretch of the imagination. And it's because when we talk about money, we're not really talking about money. We're pulling on psychological underpinnings that relate to money, but security, social status, control, yourself worth, love, and often many of these things are being pulled on at the same time.”