Business Breakdowns · Monday, July 27, 2026
Kester Younis and Peter Ludwig, co-founders of Applied Intuition, discuss their mission to make a billion machines intelligent. They explain that physical AI, which involves AI interacting with the real world through hardware, presents unique challenges compared to digital AI, such as safety criticality and real-time constraints.
“In our case, and Applied Intuition's case, our mission is to make a billion machines intelligent.”
“So, physical AI is this intersection of AI and hardware typically, but in the real world.”
“The particular technical challenges of physical AI are quite different from digital AI, which is like your LLMs and your information retrieval systems, like chatbots, stuff like that.”