The Cognitive Revolution · Sunday, August 16, 2026
Patrick McKenzie highlighted the Aro-Lamp, priced at $500, as having an outstanding expected return on investment, particularly for preventing illness. He noted that a single case of the common cold can cost individuals and companies more than $500 in lost productivity.
“At $500, the Aro-Lamp might feel a bit expensive. But I would argue that the expected ROI is outstanding.”
“On the most basic level, getting sick sucks. And a single case of the common cold can easily cost individuals and companies well more than $500 in terms of lost productivity.”